The Internet is the most widely-used medium for research and communication in the world. When you decide to take your business marketing campaign to the Internet, you should turn to reputable, proven, professional web designers and Internet marketers. Here are 10 Tips to a professional-grade website for you to keep in mind.
Continue reading “10 Tips to a Professional-Grade Website” »
Tag Archives: Professional Web Design
Three Basic Web Design Guidelines
The appearance of your web site is one of the most important aspects of your success. Your product or service will literally be judged by the appearance of your web site.
Continue reading “Three Basic Web Design Guidelines” »
7 Pillars of Marketing a Local Business Online
When I first started writing for The Virginia Gazette in 1998, the Web was a giant mystery. Almost 13 years later, it’s still a mystery for most! With the emergence of Twitter, Facebook, Yelp, Google, Linkedin, and a host of other sites, getting started with online marketing seems more daunting than ever. Yet, as consumers flock to the Web daily to research local products and services, visibility for your business via the Internet literally spells success or failure. Bottom line: online marketing is NOT optional anymore and you need every one of these 7 pillars to succeed, especially in a local market.
Pillar #1: A Website You Control
You must operate with your own website which enables you to make basic changes to it yourself, preferably right through your web browser. Waiting for a “webmaster” to update text and pictures does not qualify as a smart use of your time or money. WordPress, an open-source (free) publishing platform, makes an excellent choice for managing and organizing virtually any size website.
Pillar #2: Google Maps
Google now stands alone as the “900 lb. Gorilla” of the online search world. However, most don’t realize that “Google Maps” is the most basic component of local online marketing with Google. Get all the details at http://Google.com/places/. This tool is one of the fastest ways to get found in Google and, best of all… it’s free!
Pillar #3: Basic SEO
SEO stands for “search engine optimization” – which means making your website relevant when someone searches for your business name or terms related to what you sell. Building all the content, information, and text on your site around a central theme is the #1 thing you can do to increase your chances of ranking well in Google and other search engines.
Pillar #4: Make Value-Added Offers
Most people don’t make offers on their websites. Their web pages look like everyone else’s and say basically the same things. You must make offers on your site that spur people to action. Offer a discount or faster service. Give an incentive to come in today. Most importantly: make your offers big, bold and obvious on your site while giving people a reason to do business with you right now!
Pillar #5: Drive Traffic
You won’t make a dime with your website if the right people don’t see it. The fastest way to drive traffic is to buy it, specifically with the Google AdWords pay-per-click program. Pay-per-click means you only pay when someone clicks your “sponsored” ad on the search engine listings, and Google’s AdWords is the largest pay-per-click advertising network. However, make sure you set up a “geo-targeted” campaign when starting out so only people in your local area see your ads (instead of wasting time and money showing your ads to people who could never patronize your local business).
Pillar #6: Local List Building
Building up a local following you communicate with using online tools rates one of the smartest and most cost-effective things every local business can do. Whether through email, text, Twitter or Facebook (or some new tool), communicating with a targeted group and providing value-added information and offers can bring huge rewards. One coupon with the right offer to the right audience can turn a ho-hum Thursday into a blockbuster sales day.
Pillar #7: Consistent Follow-Up
The biggest online marketing mistake I see people make is NOT following up with prospects and customers. Use email and other communication tools to keep in contact with your prospects and customers and give them reasons to do business with you (by making offers) while providing useful information they want. As a wise man once said, “The fortune is always made in the repeat business.”
Source smallbusinessmarketingweekly.com
Minnesota Web Design
Welcome to ProWeb365. We are a full service web design company that provides everything you need to make your business website a successful online marketing campaign. We specialize in creative web design, custom web development, and strategic Internet marketing. Our web design offices located in Northfield and Rochester, MN. We provide innovative, integrated website design services to businesses and organizations in Minnesota and the surrounding states. Our core values of Trust, Relationship and Integrity (T.R.I.) have set us apart and win us a special place in our clients’ minds and hearts.
Our web design agency provides great website designs at reasonable prices and we are always upfront about our affordable web designs by listing the web design quotes right on the website for you to see and do price comparisons online. We build professional websites – including Ecommerce and Mobile Websites - that are easy to self update and manage. Contact us today at Design@ProWeb365.com or 507.581.9451 to get your website project started.
|
|
|
|
|
|
Rochester Web Design - We provide custom website design that set your business apart from your competition and define your Internet marketing campaign, while offering you a simple way to own and manage your website. At ProWeb365, we strongly believe that each client’s success is our success. We measure that success by how effectively we market your products and services to meet your short-term goals, freeing you to stay focused on your long-term goals. When you choose our web design agency, we promise that you will always receive personal and professional assistance through every step of your web design project and beyond.
Created by Hey! Original Television
Recent Client’s Testimonial for Website Re-Design
“ProWeb365 genuinely seeks to learn what you’re looking for – not just in a website – but where you’re hoping to take your business. They ask questions to get a better sense of where you are and where you’re headed, and then use that information to inform decisions about how to encourage your visitors to interact with your website. Working with ProWeb365 did more than make me happy with my new website’s design, they helped me better understand how to leverage my website to grow my business and create a better experience for my customers. I highly recommend ProWeb365!”
Donny Rowles, Hey! Original Television at www.DonnyRowles.com. More clients’ testimonials >>
Minneapolis Web Design
As the leading website builders and marketers in Minnesota, we take a different approach in the website development process to transform your business vision into an effective online marketing website. We focus first on your needs by listening and learning about your business and targeted customers before recommending any ideas for your website designs.
Once we clearly understand your business needs, we approach your project from a business and consumers’ perspective to identify the key elements that would present your products and services most effectively to visitors. We then use our experience and expertise to recommend and create a unique website that makes your business standout professionally online. Many clients find our approach helpful because the more we understand about their businesses and targeted customers, the better we can create effective websites that tailor to their specific types of services and customers.
Today, consumers move quickly between tasks, so anything that runs slowly, loads slowly or works slowly will lose their interest in seconds. Thus, a good website design is one that looks professional, loads fast, display consistently on different web browsers (Google, Firefox, Internet Explorer, Opera, and Safari), and communicates effectively and efficiently. Within 60 seconds of landing on your website, any visitor should be able to understand what products/services you are providing; otherwise, that visitor is going to become just another statistic. If your current website doesn’t have the attributes mentioned above, you should give our team of professional website builders a call at 507.581.9451, we will re-vamp your website to help you gain, retain, and convert new visitors into your customers.
Web Design Company Supports Non-Profit Org.
In addition to providing affordable web design services to businesses, we also provide FREE website design and re-design to non-profit organizations. Our web design agency appreciates those who work selflessly to better our communities. Therefore, we want to give non-profits the best possible online voice to share what they are doing in their communities. If your organization is a non-profit and would like our web designers to set up or re-design a website for you, please click here for more information. (Note: free web design offer is limited.)
We’re Minneapolis web designers located 40 miles south of the Twin Cities. Our Minnesota Website Design Firm serves clients throughout Minnesota, including Anoka, Apple Valley, Bloomington, Burnsville, Brooklyn Center, Brooklyn Park, Byron, Duluth, Eagan, Edina, Farmington, Mankato, Maplewood, Minneapolis, Rochester, St. Paul, Twin Cities, and further out. If you want a website custom designed specifically to your business and taste, contact us today at Design@ProWeb365.com or 507.581.9451.
