Seven Tips to Help Non-Profits Raise Funds — Faster, Easier, Better!

Nonprofits tackle society’s toughest tasks. They save sick children and help them to learn. They march for cures, preserve the planet and build homes for the homeless, not to make a buck but to make a difference.

But since most of their resources go into leveraging change rather than piling up profits, there is often little left over in their slender budgets to market themselves effectively to the world — especially to potential donors. Yet nonprofits rely on public donations and government funding; an effective and professional presentation of their services and activities is therefore of paramount importance.

Non-Profits Web DesignIn this Internet age, your nonprofit’s primary point of contact with people is your website.

Let me share with you 7 Simple Keys for effective communications Online.

1. Your website is your online presence. Be sure it’s well-designed and tailored to your nonprofit’s mission and message, not some outdated, cookie-cutter template that makes you look like everybody else. You never get a second chance to make a first impression; the first few seconds a potential donor’s eyes land on your site will determine whether he reads on or clicks to another site.

2. Check your site’s loading speed. No one wants to wait for a website that takes forever to come up onscreen. Many nonprofits use Shared Host to run their websites; this can cause very slow loading, particularly during high-traffic hours on the Internet. This is a dubious economy, since you could easily miss donor inquiries because they just couldn’t get through to you.Show more