Minneapolis SEO Company

Search Engine Optimization (SEO) Made Easy…to Understand

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When clients come to us for website design and Internet marketing services, a common question they ask is: What is SEO?

Answering this question thoroughly takes time, because there are many technical terms in SEO like: Title tags, Meta tags, Description tags, On-page Optimization, Off-page SEO, Anchor Text Links, Back Links, Content Marketing, and more.

In this article I will use an analogy to help those of you who know little or nothing about SEO. I want to help you understand what it is, how it works, and why it’s important. My goal is to help you understand SEO in as simple and fundamental a way as possible. Let’s get started.

1. What do the letters SEO stand for, and what is the purpose of SEO?

SEO is short for Search Engine Optimization. SEO involves improving likelihood that your website will show up high on the list when users do a search on a site like Google.com, Yahoo.com or Bing.com.

2. What is a Keyword?

A keyword is not what it sounds like. It’s usually not a single word. A keyword is a search term. “Minneapolis Web Design” is a keyword. “Video Producer Minnesota” is another keyword. People search for things most often using two or more words, or a phrase like “Pet Stores MN,” or “Affordable Auto Repair Iowa.”

3. What is a Google Organic (or “Natural”) Search?

A Google organic search is the type of search you likely do often. You go to site like Google.com, and you type in a search term (a keyword), for example: “Minneapolis cleaning service.” These are the results of your Google Organic Search at one given time.

Minneapolis SEO

4. What are On-page and Off-page SEO?

To have a better chance of being listed in the top 10 of a Google organic search, you need smart On-page and Off-page SEO strategies. Imagine a live, professional car race where the majority of people only pay attention to the cars in the top 10 positions, and you want to be in those top 10 positions among your competitors. You need to optimize everything from your tires to your driver’s performance (On-page SEO) and you must assess the race conditions; things like the track temperature and wind levels (Off-page SEO) so you can implement smart racing strategies prior to (and during) the race. Smart and skillful race teams (SEO teams) are those who optimize their vehicles well (On-page SEO) and keep a close pulse on the weather, track conditions, and racing rules (Google’s Algorithm updates).

5. What are a few elements of On-Page SEO?

In addition to your website’s “people audience,” search engine spiders are a second audience that crawls (or scans) your website regularly to index it into certain categories for search engine users. Optimizing your On-page SEO is to fine-tune different parts of your site to make it easier for both people, and spiders, to understand. On-page SEO includes fine tuning your website’s content, Title tags, Meta tags, Description tags, Anchor text links, Code, etc…Show more

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About ProWeb365

Our Minnesota web design firm provides top notch website design/re-design services to businesses and organizations in Rochester, Twin Cities, and the surrounding areas. We specialize in creative web design, custom web development, and strategic Internet marketing. We provide everything that is needed to help your website reach its full potential.