With the rapid decline of traditional PR and print marketing and the explosive growth of Internet marketing such as websites, social media, and YouTube, business owners should pay close attention to this current web-based marketing trends that could affect the way your targeted customers behave. You have to be both well-informed and prepared to anticipate the moves that give you an edge before your competition does.
Today, search engines such as Google, Yahoo, and Bing bring businesses to consumers more quickly and efficiently than ever before, and consumers know where to go for a comprehensive listing of the products and services they desire.
That’s why it’s essential to position your business website on Google’s first page. Any listing after page one and your website is likely to be unnoticed by most viewers on search engines.
For example, if your business is a restaurant in Rochester, Minnesota and a customer wants to take his family or friends to dine out, these days he is likely to search Google.com – perhaps en route (while his special someone is driving of course), on his smartphone – for the keywords “Rochester Restaurants MN.” What do you think will happen if your website isn’t on Google page-one of Rochester restaurant listings?
Your most important strategic tool for ranking high on search engines is called “search engine optimization,” or SEO. You need to see that your preferred keywords are prominent in “organic” searches in Google, Yahoo and Bing. Search engines send robot “spiders” to index the contents of your website, so you want to leave them lots of clues as to what your website is about, where your business is located, and how to get in touch with you in the most convenient way.
Everyone today is super-busy, and you can bet that when they go Online – often on the fly – to look for goods or services, most of them aren’t going to scroll down past the first ten listings on any search engine. If your website is not among top 10 localized listings, then your competitor is who your potential customers are going to call.