Ten years ago, many business owners debated whether they should invest their marketing dollars into creating a website, because they weren’t sure a website was worth the investment. Today, consumers spend billions online, and your business or organization’s position on search engines like Google, Yahoo and Bing has never been more important.
Websites in 2013 do so much more than just describe your organization and what you do. They allow you to:
1) Have an ongoing conversation with your customers and employees.
2) Sell your products and services.
3) And they help you stay on your customers’ minds.
Companies like Proctor & Gamble, Target, and Wells Fargo have heavily invested in using their website for these purposes, and they’ve seen significant success from it.
Having a professional business website enables you to communicate with your customers, prospects and employees 24/7, when it’s convenient for them. You can also use your website to survey your customer’s on their experience with your organization, to improve your work and processes. And maybe the most compelling reason to have a smart, compelling business website is to create an additional distribution channel to sell your products and services Online. BestBuy.com is one good example.
Today businesses that have delayed creating a website (or investing improperly into one) are playing catch-up. That may sound discouraging or daunting, but there’s never been a better time to begin developing your professional web presence, because today we are in the middle of a huge, fundamental transition in the way people experience the Internet.
Today Smartphones are outselling computers and it’s not a slowing trend; this may be the most important statistic you will read today: According to recent Morgan Stanley research; by 2015, more people will access the Internet with mobile phones than personal computers:
Forward-thinking companies are creating mobile websites for the new world of highly mobilized consumers. Different businesses use mobile websites for different purposes. For example, pharmaceutical company CVS allows customers to order and pay for medicines on their Smartphones, and restaurants are using text messaging and email marketing on customers’ cell phones to gain an edge over their competition.
Businesses that have not set up a website and/or a mobile website for their business will likely face challenges in the next couple years, challenges that have likely begun already.
I don’t want to knock Yellow Book on this one but new clients often ask me: “What do you think about the value of Yellow Book ads nowadays?” What do you think I tell them? I think they often already know the answer to that question, because they decided to relocate their promotion dollars from Yellow Book ad into setting up a business website, which they have more control of.
In the last decade, the Internet has revolutionized the way people interact and make decisions on how and what to buy. Successful business owners are those who adapt quickly to changes while positioning their business professionally to their target customers before their competition does. If you are a business owner looking to promote your business Online effectively, contact our Minneapolis web design firm today at info@ProWeb365.com or 612-590-8080.
ProWeb365 is a Minnesota web design agency with strong knowledge in both business and web design, which can help you establish a strong presence Online. There’s never been a better time to jump in and position your business professionally among your competition 24/7.