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Important Things Business Owners Should Pay Attention To

admin — Fri, 04 May 2012 20:40:34 +0000

Five years ago, many business owners debated whether they should invest their marketing dollars into creating a website, because they weren’t sure a website was worth the investment. Today, consumers spend billions online, and your business or organization’s position on search engines like Google, Yahoo and Bing has never been more important. Websites in 2012 do so much more than just describe your organization and what you do. They allow you to:

1) Have an ongoing conversation with your customers and employees.

2) Sell your products and services.

3) And they help you stay on your customers’ minds.

Companies like Proctor & Gamble, Target and Wells Fargo have heavily invested in using their website for these purposes, and they’ve seen significant success from it.

Having a professional business website enables you to communicate with your customers, prospects and employees 24/7, when it’s convenient for them. You can also use your website to survey your customer’s on their experience with your organization, to improve your work and processes. And maybe the most compelling reason to have a smart, compelling business website is to create an additional distribution channel to sell your products and services online. Bestbuy.com is one good example.

Today businesses that have delayed creating a website (or investing properly into one) are playing catch-up. That may sound discouraging or daunting, but there’s never been a better time to begin developing your web presence, because right now, today, we are in the middle of a huge, fundamental transition in the way people experience the Internet.

That is because today Smartphones are outselling computers. And it’s not a slowing trend; this may be the most important statistic you will read today: By 2015, more people will access the Internet with mobile phones than personal computers.

Forward-thinking companies are creating mobile websites for the new world of highly mobilized consumers. Different businesses use mobile websites for different purposes. For example, pharmaceutical company CVS allows customers to order and pay for medicines on their Smartphones, and restaurants are using text messaging and email marketing on customers’ cell phones to gain an edge over their competition.

Businesses that have not set up a website and/or a mobile website for their business will likely face challenges in the next couple years, challenges that have likely begun already.

I don’t want to knock Yellow Book on this one but new clients often ask me: “What do you think about the value of Yellow Book ads nowadays?” What do you think I tell them? I think they often already know the answer to that question, because they decided to relocate their promotion dollars from Yellow Book ad into setting up a business website, which they have full control of.

In the last decade, the Internet has revolutionized the way people interact and make decisions on how and what to buy. Successful business owners adapt quickly to changes while positioning their business professionally to their target customers before their competition does. If you are a business owner looking to promote your business online effectively, contact us today at Design@ProWeb365.com or at 507.581.9451. We are here to help with all your website needs. ProWeb365 is a web design agency with strong knowledge in both business and web design, which can help you establish a strong presence online. There’s never been a better time to jump in and position your business professionally among your competition 24/7.

Source: ProWeb365.com

Internet Marketing – The Best Solution for Businesses to Gain More Customers

admin — Tue, 24 Apr 2012 15:36:57 +0000

With the diminution of traditional PR-style marketing and explosive growth of Internet marketing, it is a wise business owner who pays close attention to new, web-based marketing trends that could affect the way targeted customers behave. You have to be both well-informed and prepared to anticipate the moves that give you an edge before your competition does.

Today, Internet search engines such as Google, Yahoo, and Bing bring businesses to consumers more quickly and efficiently than ever before, and consumers know where to go for a comprehensive listing of the products and services they desire.

That’s why it’s essential to position your business website on Google’s first page. Any listing after page one and your business website is likely to be unnoticed by most viewers on search engines.

For example, if your business is a restaurant in Rochester, Minnesota and a customer wants to take his family or friends to dine out, these days he is likely to search Google—perhaps en route, on his smartphone– for the keywords “Rochester Restaurants MN.” What do you think will happen if your website isn’t in the top ten Rochester restaurant listings?

Your most important strategic tool for ranking high on search engines is called “search engine optimization,” or SEO. You need to see that your preferred keywords are prominent in “organic” searches in Google, Yahoo and Bing. Search engines send robot “spiders” to index the contents of your website, so you want to leave them lots of clues as to what your website is about, where your business located at, and how to get in touch with you in the most convenience way.

Everyone today is super-busy, and you can bet that when they go online—often on the fly—to look for goods or services, most of them aren’t going to scroll down past the first ten listings on any search engine. If your website is not among top 10 localized listings, then your competitor is who your potential customer is going to call.

With that being said, contact our professional web company today at Design@ProWeb365.com or 507-581-9451 to begin bringing in new customers to your business through Internet marketing/SEO.

2 Questions Most Business Owners Should Look Into…

admin — Thu, 15 Mar 2012 04:18:46 +0000

In today’s competitive market, have you ever asked yourself this question: “Today, Where do most people go to look for the products/services I provide?”

When you look at the ways people communicate and access information, you find that online media such as Gmail, Hotmail, Facebook, YouTube, Twitter, Linkedin, Google, Yahoo, Bing…etc. are playing a big part in people’s daily communication and socializing. These tools allow people to communicate and find information online at the speed of a mouse click, 24/7.

These tools also have people more connected than ever before. Affordable mobile devices such as laptops, iPhones, Smartphones, and iPads enables people to access information online anytime, anywhere. In the Internet connected consumer environment, having a professional, smartly-designed website is essential, and make it possible to expose your products/services to thousands of new customers, increase sales, and maintain a competitive edge over your competition. – So, the more important second question may be: “How much is not having a professional website costing my business?”

About the Author

Phong T. Nguyen – Strategic Internet Marketer & Web Designer - http://www.ProWeb365.com.

Professional Website Designers

admin — Thu, 15 Mar 2012 02:36:16 +0000

Today, there are many web development services out there. If you are serious about your Internet marketing campaign, you should be very selective when choosing a website developer. This will save you money and time. The last thing you want is to pay someone to build your website only to find out you need to have it re-built later. You’ll want to choose a web design firm that possesses a strong knowledge in both business and web designs to creatively transform your business vision into an effective online marketing website.

We are here not just to design beautiful websites, but are here to provide Value and deliver Results. We believe that our clients’ success is our success; therefore, we only suggest services that we believe will help our clients and only bill for results that we successfully delivered.

If you spend some time researching about web design companies, you will find there are very few companies out there that are willing to make this kind of statement; only knowledgeable web designers who know exactly what they are doing and are confident in their capabilities do so.

You may also have noticed that most web design companies do not list their web design prices on their websites. ProWeb365 is one of the few professional web design firms that are upfront about prices and clear about its service offers. This way you, the customers, will know exactly what to expect and what you are paying for.

The Past, Present, and Near Future…

admin — Thu, 29 Dec 2011 09:55:22 +0000

In just the last 5 years, the way we communicate and the tools we use to communicate, have changed dramatically. Smartphones, Smartpads, other mobile devices and affordable laptops have people accessing information faster, online, than ever before. The fact that many people are constantly “connected” has many retailers, including ones as varied as McDonald’s, local car dealers, and small coffee shops adding free in-house WiFi Internet to help attract and retain customers. The increase in public Internet access is fostering an online media revolution, and pushing global communication ever further.
Einstein once said: “Imagination is more important than knowledge.” By taking the initiative to predict what’s coming in the near future, using recent trends and looking at where we’ve come from, we would like to help your business stay prepared and ahead of the game. Let’s imagine what the landscape will look like in 5 years. With Internet connectivity on the rise, more and more people have access. Add to that the fact that online remote storage spaces (Known as “The Cloud”) is becoming much more commonly used, and to toss in an anecdote – a new phone application called Siri “talks” to us on the iPhone 4S. Being connected to each other through technology will soon be the norm, rather than the exception.

Here are a few questions to help ignite your thoughts:

Five years from now:

How much more important will your website be to your business marketing success?
Is there a better/faster way for us to find your information online through search engines like Google, Bing, and Yahoo? Do we still speak to search engines in English (like the recent app on iPhone 4S) or will we be able to speak in any language through our smart phones?
Will there be a much better translation application that can translate contents from one language to any other language over the web or even over the phone? For example, someone in China speaks Chinese to you over the phone and it comes out on your end in English, and vice versa.

After you’ve imagined our possible future, ask yourself this question: How prepared are you to have a business website that speaks professionally about your products and services online?

About the Author

Phong T. Nguyen – Strategic Internet Marketer and Web Designer – http://www.ProWeb365.com

10 Tips to a Professional-Grade Website

admin — Wed, 21 Dec 2011 12:20:42 +0000

The Internet is the most widely-used medium for research and communication in the world. When you decide to take your business marketing campaign to the Internet, you should turn to reputable, proven, professional web designers and Internet marketers. Here are 10 Tips to a professional-grade website for you to keep in mind.

Custom Web Design – Customize your website’s layout & themes to match your business or organization. Most importantly, position your website’s graphics & content on your home page (or “landing page”) strategically so that within the first 60 seconds, viewers understand the products and services you provide. It’s similar to the in-person, 60-second “Elevator Speech.” In addition, thoughtfully customize your site’s navigation menu to make it easy for viewers to navigate around your website.
Easy to Contact: Make sure the contact information on your website is prominent, on your “Contact Us” and “About Us” pages. Include a phone number, email address, and your office address. If you are a service-based business, you may want to place your direct contact information in several highly visibility areas. Make it as easy as possible for your customers to get in touch with you.
Clean Coding – Use a clean-coding approach to prevent your website from being flagged by Internet browsers as spam. (Internet Explorer, Firefox, Google Chrome, Opera, and Safari.)
Browser Compatibility –Make sure your website is compatible with the five main Internet browsers: Internet Explorer, Firefox, Google Chrome, Opera, and Safari. This will ensure that your website will display consistently to anyone who views it.
Comprehensive Site Optimization –Optimize the website’s graphics, pictures, and codes to make sure the website loads fast on all web browsers.
Search Engines Submissions –Register your website’s domain(s) with search engines such as Google, Bing, and Yahoo, for better indexing when called upon. This is extremely important. This is what makes your business/organization’s name come up when people search the web for the products or services you sell.
Website Updates – Once your website is set up and launched, it is very important to maintain your website on a regular basis. Your content and images should say what you intend them to say and your information should always be up to date. This helps prevent miscommunications, and people expect current information.
Dedicated email address - A dedicated email address carries your domain name to help the recipient(s) know the email is coming from your organization. For example, if your name is John Thomas and your website’s domain is www.MyWebsite.com, then your dedicated email could be JohnT@MyWebsite.com. Dedicated email ensures that your contact information appears professional online, and on paper.
Google Analytic – Set up a Google Analytics account and make sure that you or your developers embed its analytic-code on your website. This tool enables you to generate comprehensive reports on your web traffic. It is especially useful when you are running an online marketing campaign, because it allows you to measure increases in your website’s traffic.
Website Database Backup – Back up your website’s database weekly or monthly (depending on the kind of website you have,) so that even if your website is hacked or crashes, you can use your most recent backup files to re-configure your website quickly, get it back online, and keep your business moving forward.

About the Author

Phong T. Nguyen – Strategic Internet Marketer & Web Designer - http://www.ProWeb365.com.